FitFuel Campaign Redesign

FitFuel Campaign Redesign

Helped rebrand a plant-based snack startup with fresh visuals and tone.

CopywritingMeta AdsReels Editing
WebsiteInstagram
FlashFit Video Series

FlashFit Video Series

Produced and edited a mini-series featuring gym owners across Sydney.

Video editingStoryboardingYouTube SEO
WebsiteVideo
Ember Paid Strategy Overhaul

Ember Paid Strategy Overhaul

Optimized ad spend across Facebook and Instagram, cutting CAC by 21%.

Facebook Ads ManagerA/B Testing
WebsiteInstagram
TikTok Trends Analysis (UNSW Thesis)

TikTok Trends Analysis (UNSW Thesis)

Academic case study on brand engagement through Gen Z TikTok behavior.

Data AnalysisReport WritingTikTok Strategy
DocumentationArticle

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